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2013 Email, Usage, Stats and Fun Facts
Here Comes 2013 As we move into the new year, here are some predictions and prognostications we’ve culled to help you prepare for the year ahead. Email More than half of branded emails will be opened...
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How to Design a Horizontal Scrolling Email – Part 1
When Mass Transmit conceptualized ideas for our 2012 holiday email, we knew right away that we wanted to experiment with something different. Creating a horizontal scrolling email had been on our to-do...
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How to Design a Horizontal Scrolling Email – Part 2: Mobile & Responsive
In part 1 of this two part series, we provided insight and tips for designing horizontal emails and specifically talked about our own experiment with creating our horizontal scrolling holiday email....
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Integrate Your Blog and Email Marketing
Is your blog out of sync with your email marketing? Too often, we see blog and email elements on separate tracks, like two dancers, in different rooms, dancing to different music. There are many ways...
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How Much Is Too Much? 6 Benchmarks for Email Frequency
We all know the story of Goldilocks and the three bears. One bowl of porridge is too hot, one is too cold, the third is just right. We’re not saying that email is a bowl of porridge – but it is...
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Mass Transmit Powers World Trade Securities
Mass Transmit recently worked with World Trade Securities to build English and Mandarin websites to promote the World-X Tactical Trading Tool and create region-specific email marketing channels. The...
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28 Statistics Show Growth in Mobile Email
Since our first look at mobile email marketing statistics last April, we’ve seen tremendous growth in mobile email adoption by smartphone and tablet users. The rise in which email recipients have taken...
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B2B Email Conversion Benchmarks and Best Practices
Email Conversion Rates Higher for B2B Companies According to a 2012 study, B2B email conversion rates are higher across the board than those of their B2C peers. The study, conducted by the Email...
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6 Tactics for Effective Email Copywriting
The effectiveness of your email message is impacted by how readers perceive it. Marketers who create messages that resonate with readers will have an advantage over their competition. So how do you...
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How to Build a Fast, Effective Word-of-Mouth Marketing Program Using Email...
Word-of-Mouth is Powerful Fully 92% of consumers trust recommendations from friends (Nielsen). 80% of all B2C and B2B purchase involve some form of WOM recommencation (Forrester). We use and trust...
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5 Mobile Shifts
Mobile on the Move We’re getting pretty accustomed to hearing that mobile is the next big thing. Mobile devices are changing the way we communicate, market, interact and live. What’s interesting — and...
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10 Shades of Segmentation — Better Email Targeting
Relevance = Results The goal of email marketing is relevance and action. Recipients want emails that speak directly to them and are interesting to them, while marketers want emails that get results....
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The Nudge Effect in Email — And How to Use It
A Powerful Brand Beachhead Email brings brands into our sanctum sanctorum, our inbox. Marketing emails sit in our inboxes along with notes from girlfriends, sports events, company reminders, bank...
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A Look Back at 2013
2013: Stats, Facts and Events What a year it was. Another strong year for email and social media, a watershed year for mobile, a huge year for online shopping, branded video and little yellow creatures...
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Anthony Schneider Featured in New Multichannel Marketing Book
Anthony Schneider is one of the authors featured in the new book Multichannel Marketing Ecosystems, published by Kogan Page. Multichannel Marketing Ecosystems examines a fundamental game changer for...
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Subject Lines that Get Results: 10 ½ Tips
Your email subject line. It’s an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least. Here are 10 ½ tips to make your subject line Don Draper not Al Bundy, caviar...
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